In this TED talk Malcolm Gladwell share with us a new point of view on the famous story of David and Goliath. This new angle to look at situation(s) remind the state of any startup is facing. It’s extremely hard to built a new service/product and sometimes to create or educate a market. However, again and again, startups do it while the big (well funded) organizations are left behind. It seems that what looks, at first, as disadvantage (e.g. limited budget, small teams, members that need to do ‘everything’, no support from other players in the market etc’) is a true advantage when you look deeper. It force the startup to be frugal, to think out of the box, to be as productive as possible.
There is a nice phrase in hebrew that in a direct translation to english will look like:
“We do the most difficult things immediately. The impossible takes us a little longer.”
In the good startups, we see how true this sentence is. Mr. Gladwell, IMHO, is one of the best storyteller of our times, so the next 15min are really worth it.