Android, Business, Chrome

The Art of Retaining Users (Video)

This is the 3rd episode of “The Zen of Monetization”.
It covers three principles for users’ retention:

  • Understand user behavior in your app.
  • Identify roadblocks to retention (e.g screen tracking and events).
  • Use tactics & tools to re-engage users (e.g. use a specific method to specific users’ segment).


The longer version can be found in this post on retaining users.


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