life

How Nike Became Nike

I just finished this book and really enjoyed it.

Any entrepreneur and/or a runner should read it. Such an amazing story of a startup (they didn’t have this term back in 1962) that fight against the giants (e.g. Adidas, US customs, Tiger etc’) and succeed to win. Big time.

It’s told by Nike founder and CEO Phil Knight and he does a great job to describe the inside story of the company. From the early days as a one man show startup and its evolution into one of the world’s most iconic and profitable brands.

In 1962, fresh out of Stanford business school, Phil Knight traveled the world. When he visited Japan he was able to get a deal with Tiger (well known brand at the time) and with fifty dollars from his father he created a company “Blue Ribbon Sports“. They had many issues and problems (like any startup) but in the end, Nike’s annual sales last year top $30 billion. The story between these two extremes is fascinating.

It’s a candid and humble memoir. Knight details the relationships he had with the first employees and the (many) risks and daunting setbacks that stood between him and his dream. He is a real problem solver and keep learning on the go but the most impressive quality I learn about him is the relationships he was able to make (with very few words) with athletes, employees and friends.

Enjoy it!
…And go for a run.

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