Measure Goals with Google Analytics

Lake in the north

In the last post “How To Use Goals and Conversions In Google Analytics” we saw what are the first steps to define a goal. Let’s go deeper and see how to customize it step by step.

The default dashboard

This is the dashboard you will see when you open Google Analytics. It’s giving you the most basic pieces of information. As this is just the starting point, we should customize it and improve it to show us the metrics that we care about. In our case, we will see how to add our ‘Goals’ dashboard. When it comes to monetization, we can translate our goal to monetary value and get in the dashboard the amount of money we were able to generate. In the photo below you can see the default dashboard you are getting in Google Analytics. Continue reading


How To Use Goals and Conversions In Google Analytics

Data and the light

“In the past, one could get by on intuition and experience. Times have changed. Today the name of the game is data.”- Steven D. Levitt

In todays world, we must measure and analyze our data in order to continue and improve our performances. In this article, we will show how to leverage Google Analytics in order to improve monetization.


  • Conversion Rate is the percentage of prospective users who took a specific action you want.
  • Usability, messaging and performance are key factors that influence our conversions.
  • Use Google Analytic in order to gain important views.

Goals and Conversions

What is conversion rate?

Conversion Rate is the percentage of prospective users who took a specific action you want. It might be time spend on a page, registration to an event or completing a transaction. You can also give a Goal a monetary value (e.g. in an e-commerce site), so you can see how much that conversion is worth to your business. Continue reading


How To Start? #StartupTips

snow and sunWhat valuable start-up is there that no one is building at the moment?

This question is harder than it looks, because your new company could create a lot of value without capturing some of it. As a founder, you need to have expertise in few areas or find co-founders that will cover them. The tricky part is to find co-founders you really enjoy working with.

Why? Because start-ups are really hard. At the beginning, it seems like a great idea that will be good fun to execute against, but very soon you discover (a lot of) holes that are challenges. If you aren’t enjoying your partners to the road, it’s going to be very hard to work well at those crucial moments. At the beginning, like in relationships, everything is flowing and there are no arguments. But very quickly, in the rapid pace of the start-ups world, you will find conflicts. Make sure you can have a great communication channel with your partners, and you are able to move quickly in those cases that you don’t see eye to eye.

Minimum Viable Product

After we have our co-founders and we are set on the idea, we are likely to move forward and to shape it. The first thing is the Minimum Viable Product: It is that product which has just those features and no more that allows you to ship a product that early adopters see and, at least some of whom resonate with, pay you money for, and start to give you feedback on. It should be in the highest quality you can reach. So good, that you will be able to capture your users into it, with the value it’s offering to them. It’s important to put it out there as fast as you can and start collecting feedback from real users.

How to test the water

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How To Raise Money #StartupTips

Campus TLV

During my volunteering work at Campus TLV, I work with startups on entrepreneurship skills and technology. One of the popular topics is the subject of this post: “How to raise money”. It’s a challenging topic on many levels. You wish to raise enough money but not too much. Why? because at this point of the startup’s life you are giving a slice of your company (=equity) to the investors and you don’t want to sell too much or too low. Here are few guidelines:

  • In order to raise money for your dream you need to convince investors that you are the ‘champion’ of this domain. If you are currently not the ‘best’ in the world – think how you become part of the top 1% of people in the world that do X (when X is your product/service). Savvy investors knows that it depends on the team (=you) and its ability to execute against their ideas.

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business, Chrome, cloud

2014 Summary


2014 was a busy year.
In some moments of reflection is feels more like 3-4 years. Anyway, let’s try to see where was the interesting stuff on this blog.

The Web

 google think cloud

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Google Cloud: Managed VMs And Docker

Google cloud platform“Google’s ability to build, organize, and operate a huge network of servers and fiber-optic cables with an efficiency and speed that rocks physics on its heels. This is what makes Google Google: its physical network, its thousands of fiber miles, and those many thousands of servers that, in aggregate, add up to the mother of all clouds.” – Wired
This quote about Google cloud platform is on the spot. In the slides below,  I tried to give an overview on the new features that are now part of Google cloud. If you attended #CodeMotion TLV yesterday – You will find these slides familiar. If it’s not the first time you hear the phrase ‘Google cloud’, jump to slide 14. Continue reading

Chrome, HTML5, JavaScript, webdev

Maximizing Your ROI On The Mobile Web

mobile devicesIt’s a mobile world.
The next 4B users are going to use the web only on mobile so we should think on their experience. Moreover, a lot of people are using the mobile web as discovery mechanism and when they land on our site we got the (one) chance to impress. The summary of the slides below will focus on two main aspects: performance and user experience. In the slides you can read on the 25 principles and how to work with them.

  • Performance
    Get content to the user as quickly.
    I think this formula used in Ilya Grigorik’s talk sums this up:

    Perceived performance = f(Expected Performance, 
                               Actual Performance)
  • User Experience
    Optimize for the mobile device. So start your design from the small screen and move forward to a bigger one.

Here are tools that every web developer should use (or embrace the concepts that these tools promotes): Continue reading