The Tree
Android, Business

How To Make Money From Your App?

What are the action items that will increase the odds in that battle to improve your monetization?

This is one of the most challenging aspect for every startups. After you build your application (or service) you need to measure all the actions that the users take. This is a learning mechanism that will let you iterate (hopefully quickly) and improve your product. Once you feel that you have a good product market fit and you are out of the alpha (or beta) modes it’s time to put efforts in the ‘Grow’ and ‘Earn’ parts.

Let’s see what are some of the tools that we can use.

develop, grow and earn! Continue reading

blue in the dessert

How To Build A Progressive Web App That Works Everywhere?

Progressive web apps are a huge opportunity for businesses. They are all about an amazing experience and make the user productive from the first visit. We wish them to be fast and reachable everywhere. I wrote in the past on ‘How to build a PWA‘ – But in this post, I will address the issues we face with the gaps in browsers. After all, this is the web and not all browsers are equal in terms of spec (ServiceWorker API) implementation. I see you smiling after the last sentence… That’s good.

There are 3 main parts that we wish to implement: Offline capabilities (=Treat the network as a feature), push notification and installation.
Let’s see what can be done in each part.


This is the main feature that let us ‘feel’ more like a native app. The user can be productive everywhere, with or without a network connection.

The good news is that Chrome, Firefox, Opera and UC browser are all supporting service worker. This is the API that enable us to give our users the magic of offline capabilities. We even know that Edge will support it soon.

The (big) elephant in the room is 
What can you do about it?
Treat network as a feature, and use Web Storage API to cache content. Your web app will requires network connection to load, but then treat network as a feature. You can use AppCache. It’s a deprecated offline spec, but you can use it to buy time and give your iOS users an offline experience. Make sure you are using it only on a single page apps as it got lots of ‘douchebag parts’. Here is an example of a web app that works with app cache. I’ve created it during 2013, so please take it easy.

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trees in the clouds

How To Evaluated A Startup?


It’s mostly depend on the angle you are coming to this good question. If you are the founder, valuation matters because it determines the share of the company you are going to give away (to investors) in exchange for money. If you are the investor, you want to make sure it’s the right deal in terms of risk/reward or give/get.

When you listen to experts in this domain, in most cases, the answer is something like: “It is a form of art rather than science”. But this is not very helpful, is it?


Let’s break the puzzle into few pieces and see how can we think on each one of them. Here are few questions to help us identify what we are doing in each piece. We start with ‘What we  are going to solve’ (=problem) and with ‘How we are going to solve it’ (=solution). Later, we should see what is the potential (=market) and what are the risks (= direct/indirect competitors). We also need to show the team and why it’s capable to deliver. Continue reading

building tip

Recommended Books

A mid year reflection on the books I’ve been lucky to read in the past 6-7 months. I usually try to blend one ‘learning’ book and one ‘story’ book. However, in most cases, it’s not an easy definition and these types are blending.

Smarter Faster Better – It’s a book that I took with me on a long flight (TLV-LAX) and it was good learning experience. At the core of this book there are eight key productivity concepts: from motivation and goal setting to focus and decision making. It try to explain why some people and companies get so much done. Drawing on the latest findings in neuroscience, psychology, and behavioral economics—as well as the experiences of CEOs, educational reformers, four-star generals, FBI agents, airplane pilots, and Broadway songwriters.

The Snowball: Warren Buffett and the Business of Life – This is one of the best books I’ve read in the past years. The snowball makes immensely clear why Buffett is so respectable. I liked the fact that Alice Schroeder (a great writer btw) paint a picture of a human, that like most lives, has been a mix of strengths and frailties. Yet notable though his wealth, Buffett’s legacy will not be his ranking on the scorecard of wealth; it will be his principles and ideas that have enriched people’s lives. There are many lessons in this book and I plan to go over it again. It’s a long one but full of great mini stories in it.

Year Of YES – This is a wonderful, funny and easy book by Shonda Rhimes. After reading it, I wasn’t surprised to learn that she is the extremely talented creator of Grey’s Anatomy and Scandal and of How to Get Away With Murder. It is a great story that show to power of positive attitude and how to be (even) more productive. I specially liked that description that she gave to her roll: “Laying the tracks to the railroad”. In her cases, it’s a lot of long-long rails.


The rest of the list is below. Have fun.

books 2016

Happy reading.


Startups And Running

running on the beach

Last week, I had an interesting talk with a friend about the common set of skills you need in order to create a successful (big) project. In most cases, the planing phase is important but not the most challenging one. The execution is the real deal.

It’s the ability to push on when things are falling a part. As someone said: “Everybody has a plan until they get punched”. This is why grit is a critical aspect.

We later talked about another passion we shared: long distance running. It wasn’t too hard to see the similarity in characteristics of great entrepreneurs and runners.

From my experience, in both cases, it’s about the people that you meet in this clan and the willingness to help and support each other. In most cases, it’s not a direct competition, but rather a huge challenge to make it to the end. Where each individual define the ‘end’ differently.

Sure enough, someone already did a ted talk on this topic. Continue reading


The Next Billions Users

This is a short one that is mainly compose from 3 images that tell the story of “The next billions users” and what we should focus on.

From which countries new users will come online?

internet users per country

If you wish to see more about this data. Check this Source.

What to focus on?

When you develop your fast and resilient web app, you should focus on 4 aspects:

fast and resilient web apps


The client must be able to render the application regardless of their connectivity. If the user can’t load the app, nothing else is important. Offline is a normal mode of operation for resilient applications. You can do it today with the Service Worker API. It’s not only the offline feature, but the ability to control your users’ experience and improve it (e.g. push notifications).

More in Ilya’s #IO16 Talk and right here. Continue reading

Android, Chrome, mobile

Earn More Revenue With Firebase And AdMob

grow your userbase

Firebase is a mobile platform that helps you quickly develop high-quality apps, grow your user base, and earn more money. In the slides below, we will focus on the growth part. In other words, we will talk about ways to acquire and engage the right users at the right time.
There are several features that Firebase is giving developers out of the box in order to help with growth:

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