Business, Chrome

Web Monetization Options

TL;DR

Today there are many choices when it comes to make money on the web.

  • In-app payments – There are many examples to an application that is free but let you add features with in-app payments. A good example is a game that is free, but offers additional levels or virtual goods for a certain price.
  • One-time charge – You charge a fixed price for your application. It could be before the user tries it or after a period of ‘testing’.
  • Subscription – There could be monthly or yearly subscription models. Users will pay as they go. Many SMB applications are working this way.
  • Freemium – In this pricing strategy we can use each of the previous options. The advantage in it is that we are offering a limited trial version of our app so users could ‘test before they buy’ and offer a ‘pro version’ for those who wish to buy the full application.
  • Ads – There are many options and we will cover it in the future.

Google Wallet on all devices

Let’s take a closer look at each option and see when and how to use it. Continue reading

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