One of the driving principles of the mobile marketplace is that users want NEW. New apps, new updates, new content. In fact, over 60% of users who go onto digital marketplaces, do so, because they want to try something new. While this is fantastic for user acquisition, this presents a problem for user retention because if you’re not keeping the user’s attention, they’ll quickly be looking for something that will.
The key to effective user retention can be broken down into three:
- Understand user behavior in your app
- Identify roadblocks to retention
- Use tactics & tools to re-engage users
All of this starts with understanding your users. If you don’t understand what they want, how they act, or their opinions, you really can’t craft a strategy on how to keep them happy. First, check out your Cohort analysis report.
BecauseCohort Analysis is a powerful report that allows customers to measure and compare users based on their specific customer journey. You can measure the impact of your marketing campaigns on specific days, see how effective they are in generating loyal users, and compare which campaign performed best. Continue reading