TL;DR
Today there are many choices when it comes to make money on the web.
- In-app payments – There are many examples to an application that is free but let you add features with in-app payments. A good example is a game that is free, but offers additional levels or virtual goods for a certain price.
- One-time charge – You charge a fixed price for your application. It could be before the user tries it or after a period of ātestingā.
- Subscription – There could be monthly or yearly subscription models. Users will pay as they go. Many SMB applications are working this way.
- Freemium – In this pricing strategy we can use each of the previous options. The advantage in it is that we are offering a limited trial version of our app so users could ātest before they buyā and offer a āpro versionā for those who wish to buy the full application.
- Ads –Ā There are many options and we will cover it in the future.
Letās take a closer look at each option and see when and how to use it. Continue reading