business

Understand Your Cohort Analysis Report

Cohort analysis reportI know, it sounds scary. But the true is that it’s not complicated, and once you get the logic behind this report, you can gain lots of useful information out of it. It can help you to gain insights and actionable items so let’s see how and when to use it. First, let’s define it.

What?

Cohort analysis is a subset of behavioral analytics that takes the data from a given platform (e.g. eCommerce site, web app, game etc’) and rather than looking at all users as one unit, it breaks them into related groups for analysis. These related groups (=cohorts), usually share common characteristics or experiences within a defined time-span.

See it in action

In the charts below you can see a popular cohort analysis: It groups customers based on the date when they made their first purchase. Studying the spending trends of cohorts from different periods in time can indicate if the quality of the average customer being acquired is increasing or decreasing in over time. You can also see if your marketing efforts at the time made a difference. In the case below, we can see during 2013 (the circles) it was a slow start, but after a new campaign, that took the first two weeks of March, things got better. As for 2014 (the triangles), we had a good start, but between March and May there was no growth, later during May major improvements in the product boost the spending to a new record. Continue reading

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Chrome, HTML5, webdev

Accelerate your mobile pages, it’s easy!

The road to success

In October, Google announced a new open source project called Accelerated Mobile Pages, which aims to dramatically improve the performance of the mobile web.
Why it is important?
Well, one look at the history of these posts will prove you that there is a real need for speed!
The project relies on AMP HTML, a new open framework built entirely out of existing web technologies, which allows websites to build light-weight web pages.  

The basic ‘hello world’ version of your HTML page will look like: Continue reading

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Android, Chrome, mobile

Mobile Trends During 2015

Quick stats that shows why it’s a “mobile world”.
Time spend on mobile grows 117% year over year. One quick look at the image below will show that we have a new form factor that is taking all others in terms of growth.

mobile-grow-117

 

Phablets are rocking

Phablets have become the unstoppable media consumption device. What a proof? Check the quarterly form factor distribution forecast (below).
Amazing. In the next 6 quarters, we might be in a place where phablets are 60% of all mobile devices.
Continue reading

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business, life, Sport

2015 Year Summary – Code, Books And Running

Overall, it was a very interesting and busy year. A quick overview on some of the fronts that kept me busy.

Code

On the coding front, it was a year that the ‘progressive web apprevolution started. It will be interesting to see what developers will build during 2016. You can see the main projects that kept me busy on this blog (e.g. monetizationstartups, web forms) and on my project site. It always great fun to meet developers around the world that are passion on the same topics you are. Here are a few presentations that I gave.

Screen Shot 2016-01-01 at 9.52.52 AM

I started to push the monetization efforts, both in code (e.g. like this demo or this article on Autofill) and with two courses with Udacity . Check out the courses, they both great (and yes – I’m totally objective on this one).

Running/Biking

On the running front, I had the pleasure to run all over the world. From “down under” to Europe, San Francisco, New York, Barcelona, Paris, London and even in the holy land. On the cycling part, I had the pleasure to participate in 110mile event that few good friends in CA organized – It was one big loop, from Mt. hamilton to Livermore and back. There were also, a lot of good rides in Ben Shemen and other woods. Continue reading

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business

How To Start? The Execution

Build something people loveThis is the last part from four presentations I did to a course for young entrepreneurs. In the last three lessons: Idea, Product and Team I did my best to focus on the things that will move the needle for you at the early stages. This fourth lesson is all about execution and it might be the most critical part. Continue reading

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Chrome

Web Forms Checklist

web forms checklist

In our Udacity course “Building High Conversion Web Forms” we talk a lot on how to think on the friction that forms create and what to do in order to smooth it. One of the outcomes from our source was this checklist that you can use in order to make sure you are on the right path. In this post, I will cover the first 2 topics: form design and inputs types. In the future, I’ll cover validation and touch.

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business, Chrome

Make Money On The Web (CodeMotion 2015)

Optimize for Autofill

Today I had the pleasure to present at  codemotion TLV. It was a great opportunity to meet so many good friends that are pushing the web forward.

TL;DR

  • Mobile browser traffic is 2X bigger than app traffic and growing faster. So you better pay extra attention to your mobile website and make sure the friction on your forms is as low as possible.
  • On mobile, entertaining apps dominate time but websites capture the bulk of the transactions (=money!)
  • Optimize for Autofill! make sure you are using all the right autocomplete types in your form’s field. From Chrome usage data we learned that you will get 30% increase in form fill speed. It’s quite an amazing stats, no?

Continue reading

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