Every startup should create the WOW effect for its new product. You wish to build, such an amazing product, that your users will want to use it every day more than once. After starting six startups and mentoring hundreds of entrepreneurs in the past 18 years. I got to sit down and think what are the common themes that I saw in great products. The list below is not ‘everything’ but rather the main pitfalls that (too) many developers are falling into. I hope it will help you build the next amazing product. Continue reading
There are many examples of applications that are free but let you add features with in-app payments. Think of a game that is free to play, but offers additional levels or virtual goods for a certain price (a low one in most cases). It’s very common to see applications that are free at the ‘trial period’ and later gives premium users the option to buy a specific level that match their needs. It’s a good practice to give users your product or service without any barriers (e.g credit card information). If they find it useful, they will pay for it with a smile.
- A designing web app that give the options to buy more projects (or more shapes, tools, features).
- A Customer Relationship Management (CRM) application, that offer certain capabilities for a price.
The basic options to collect and manage your contacts will be free, but if you wish to send emails they will charge you.
- A game that let you advances more quickly if you buy certain improvements. For example a ‘magic’ power that give you the ability to pass a difficult stage (e.g. the mighty eagle in Angry Birds).
One aspect for Monetization on the web is the simple action – BUY.
In this method, the user will pay and only then, she could ‘use’ the application or service. There are several providers that offer developers an efficient ways to lead users through the checkout process. In the image below you can see an example of such usage when the user got the option to ‘Pay with Card’ in one-click.
After you will click on this button you will get a dialog that ask for your credit card details. In this example, we are using Stripe. It’s a good option that works in many countries around the globe. Moreover, you are getting for ‘free’ all the best practices of client-side validation for the credit card details. In the image below, you can see an example of buying “one hour with Ido”, it’s looking like a bargain. Continue reading
Here are the slides from a talk I gave at Campus TLV to developers from the government. It’s clear that mobile is growing very fast and you must have a quality present on mobile devices. You wish your site (and apps) to be ‘mobile first’ and make sure they are using the best practices for mobile.
It’s important to remember that E-commerce occurs across apps and web, but consumers rely disproportionately on mobile web for commercial tasks. In these slides, we will see how to improve your sites or applications. Btw, if you wish to read this information in Hebrew, you can find it over at DevHeb.com Continue reading
Why should you watch this 20 minutes video?
It’s a short interview with a great entrepreneur. Elon Musk is part of the PayPal Mafia, but that is another story, that will touch on in the future. He started to be famous as the co-founder of PayPal and served as the company’s CEO. After they were sold to eBay, he was a bit busy, starting three amazing companies that are inventing and disrupting their industries – big time. Continue reading
How to pick the right (technology) tool for the job?
There are a lot of options out there. First, you need to decide where your servers will run: Google cloud platform, Amazon web services, and many others platforms that give you the ability to ‘run and scale’. Next, you need to think on the distribution platforms you wish cover and to prioritize them: Web, Android, iOS etc’.
Soon after these stages, you will hit the important questions, on your strategy. Is it going to be ‘mobile first’ or ‘mobile only’? How will you promote the product? Which channels? How to measure and tune them?
In this post, I will try to cover the tip of this iceberg. Specifically, what are some of the consideration you wish to be aware of when making the critical decisions that address your technology stack. Continue reading
Once you have a better picture on the current state. It’s time to try and improve it. A good way to do it is by using the option to serve different pages to unique visitors and measure the differences.
Following our e-Commerce site example, there are few options to test:
- Create few versions of your ‘buy’ page.
- Change modules on a certain page.
- Change the landing pages.
- Change the funnel: number of pages, modules, steps etc’.
Few guidelines to gain more reliable results:
- Test a few elements at a time – If you change multiple elements on each page, it can be difficult to figure out which element or combination of elements was responsible for the best results. For example, create multiple pages but change only the main image on each page, and keep the same layout and text to ensure that any difference between the page results is due to the image.
- Use high-volume pages – The more often that people see a page or complete a goal, the less time it takes to gather data.
- Make bold changes – Users can miss small changes and you can end up with inconclusive results.
- Keep testing – With follow-up testing, you can build on the success of your experiment. Did one headline encourage a lot more purchases? If so, test it alongside a product image or an image of a spokesperson.