The past few years, the buzz about conversational experiences and digital assistants has increased dramatically. According to a recently issued report by eMarketer, 87% of B2C marketers in the US believe that chatbots and digital assistants will play a significant role in marketing before 2021. Conversational computing and digital assistants represent a new fundamental computing wave.
There are two forces:
- Natural Language Processing – The dramatic improvements in natural language processing, natural language understanding and machine learning, enable us to offer users engaging, natural conversational experiences that are far from the call center menus or the awkward chat bots of the past.
- Conversation-first platforms – We can see today many platforms that support this new capabilities (e.g. smartphones, messaging apps, voice-activated speakers, watches, cars etc’). They have become increasingly mainstream, increasing familiarity with digital assistants and encouraging users to engage with them.
In these slides we will cover the big picture and why companies will wish to build an app for the Google Assistant. Continue reading