A question I get from time to time is going around “How can you come up with a good idea for a startup?”
It’s the wrong question. In order to get to an answer you do not want to think on a great idea for a startup. Because this won’t lead you in the right path. It might be a cool idea that you and your friends think is wonderful but if it’s not a real problem in the real world, most chances are that people won’t find it useful.
If it’s not useful, you won’t be able to monetize it and build a sustainable business. After all, a startup is a temporary organization in a hunt of scalable, repeatable and profitable business model. So you want to improve your odds in this hunt by identify a common problem.
It’s not only that the better way is to look for problems. It should be a problem that you have.
The very best startup ideas usually contain three aspects:
- You (the founder) want to have it. It’s your personal pain point.
- You can solve it.
- Few others realize that these ideas worth the time and energy to pursue.